Observational Techniques in Psychology - 946 Words

Observational techniques Observational studies are investigations where the researcher observes a situation and records what happens but does not manipulate an independent variable. Observational studies therefore tend to be high in ecological validity as there is no intervention and if the observer remains undetected the method avoids problems with demand characteristics. There are a number of different types of observational studies including naturalistic and controlled observations, non-participant and participant observations, structured and unstructured observations. Naturalistic observation is a research method commonly used by psychologists and other social scientists. This technique involves observing subjects in their†¦show more content†¦carries on working? Whilst at the same time? Listens to music? Behavioural categories should be mutually exclusive (not overlapping) but in reality this is often difficult to do with a checklist. [pic] Advantages of using a coding scheme are that they are fairly simple to carry out and that they provide quantitative data which can be analysed statistically. However observation using coding schemes has a main weakness. It gives a very restricted view of what is actually happening. The researcher may miss important behaviour and the data is not as in-depth as simply observing behaviour which is occurring. An unstructured observation involves the researchers recording the behaviour they can see. This can be difficult without the use of recording equipment (such as a video camera), can be difficult to analyse but does provide rich qualitative data. Furthermore with unstructured observations there is a tendency for observers to record the most eye-catching or noticeable behaviours which might not be the most relevant or important behaviours to record. A controlled observation occurs when the researchers control some variables. These observations may be carried out in laboratory situations or natural situations. Sampling observational data Sometimes observations are made continuously where the observers record everything that happens in detail, perhaps with a video camera. Sometimes researchers use a samplingShow MoreRelatedThe Role Of Observation Of Psychological Research1508 Words   |  7 PagesOption B Discuss the role of observation in psychological research, drawing from examples from chapters 3, 6 and 8 of Investigating Psychology In order to evaluate the usefulness of observational studies in psychological research this assignment will first briefly explain the role of observation. It will proceed by drawing from an example of observational studies conducted by Bandura et al (1963) as cited in Oates (2014), in order to illuminate the value of observation. Additionally it willRead MoreImplementing Observational Learning 844 Words   |  4 PagesThe following essay provides the reader with a cursory understanding of observational learning and how it may be implemented within the classroom. The paper first explores a workable definition of observational learning primarily through the concept of modeling and vicarious learning. The second part discusses the roles of the teacher and environment. The paper then discusses how observational learning may be used to teach positive attitudes and effective thinking skills, also achieved through vicariousRead MoreThis Essay Will Evaluate The Use Of Observation As A Me thod1388 Words   |  6 Pagesof observation as a method of study within psychology. Initially, the essay will discuss the two traditional methods of investigation which are experimentation and observation, before undertaking a deeper examination of the observational method itself. It will then consider where the use of the observational method has proven successful, with supporting evidence of research in which it played a key role. In closing, the limitations of the observational method in psychological research will be consideredRead MoreEssay on Behaviorism: Modern Applications1240 Words   |  5 PagesTolman, and John B. Watson. These men opposed the study of consciousness believing that psychology should instead focus on only what could be seen, heard, or touched. The result was a science of behavior that viewed human beings as machines (Schultz Schultz, 2008). This paper offers a discussion of the evolution of behaviorism, the contributions of Albert Bandura, and the impac t of behaviorism on modern psychology and life in the 21st century. The major schools of thought which preceded behaviorismRead MoreThe Purpose Of This Essay Is To Evaluate The Use Of Observation1485 Words   |  6 Pagesuse of observation as a method of study within psychology. In order to undertake this evaluation the essay will initially discuss two traditional methods of investigation which are experimentation and observation. Furthermore, it will highlight differences between the two methods. In the second part of the essay, a deeper examination of the observational method itself will be undertaken. Here, examples of research in which the use of the observational method has proven successful will be consideredRead MoreAlbert Bandura s Social Learning Theory1340 Words   |  6 Pages Bandura’s theory is based on how people can learn by observing others, how internal mental states influence people, and how learning something does not change one’s behavior every time. Bandura was able to find out that people learn by three observat ional models. The first model is the live model which includes observing how someone demonstrates the behavior, the verbal instruction model which learning occurs through auditory directions, and the symbolic model where modeling occurs through mediaRead MoreOrganizational Psychology Paper Psy 428924 Words   |  4 PagesOrganizational Psychology Paper Shanna Brookins PSY/428 12/12/2011 Organizational Psychology Paper Introduction Organizational psychology is the study of a formal organization and how individuals and groups act within that organization; in other words, the scientific study of the workplace. The goal of organizational psychology is to help organizations function the best way possible. This is achieved by helping people understand their interactions with each other and create an environmentRead MoreCareer Goals : My Career Essay1393 Words   |  6 PagesAs a student of psychology, my career assessments test showed me many options for my career goal path. For starters, my career interest profile results are broken into six main categories which are: social, artistic, investigative, enterprising, realistic, and conventional. According to my results, my career matches are as followed: preschool, primary, secondary, and special education teacher. I am 28% social, 22% artistic, 17% investigative, 11% enterprising, 10% realistic, and 9% realistic. AccordingRead MoreThe Social Of Social Cognitive Th eory1591 Words   |  7 PagesAbstract: The Social Cognitive Theory is perhaps the most comprehensive and complex learning theories in the field of psychology. The theory attempts to explain how our social environment has a great influence on our behaviors and actions. Albert Bandura is the most notable psychologist of the Social Cognitive Theory. He has conducted intense research and experiments for over 50 years and continually strives to improve the strengths and correct the limitations of the theory. The Social CognitiveRead MoreBehaviorism Views On Human Behavior1030 Words   |  5 Pagesone of the most colorful personalities in thehistory of psychology. Although he did not invent behaviorism, he became widelyknown as its chief spokesman and protagonist. Watson was brought up in the prevalent tradition: Mechanism explains behavior. In a widely used textbook (Watson, 1914) he said that the study ofthe mind is the province of philosophy; it is the realm of speculation andendless word games. The mind has no place in psychology. A science ofpsychology must be based on objective phenomena

Essay on Araby and Cask of Amontillado a Comparison

â€Å"Araby† and â€Å"The Cask of Amontillado†: A Comparison I found the stories â€Å"Araby,† by James Joyce and â€Å"The Cask of Amontillado,† by Edgar Allan Poe to have a similar idea behind them. They both seem to be stories involving someone manipulating the actions of another person. I will be talking about and comparing the different elements of each story and their relevance. Both stories take place in different countries. In â€Å"Araby† the story is about a boy from Ireland. The country itself doesn’t have too much importance. The story would be almost the same if the boy was from America. When the main character visits the bazaar is when the setting matters. In this case the setting in not the physical place, but what it represents. The items†¦show more content†¦I believe all of this symbolizes death. Catacombs are where people are put to rest; it’s already full of death. I think he uses vault to symbolize something that is locked away. A vault is not only something in a bank where you store things, but also can be a place of death. One definition of vault is a tomb or burial chamber. The other symbolism I found is Fortunato’s outfit. Fortunato was wearing motley, which is a multicolored dress. He was also wearing a conical cap with bells on it. This is the traditional look of a court Jester in medieval times, als o known as a fool. I believe Poe uses this to show us that Fortunato was fooled. At the end of the story he starts laughing and believes it all to be a joke. The tones of each work are different. Joyce’s story is dealing with love. It has a feeling of urgency. The boy cannot wait for his uncle to come home to give him some money. All of his thoughts are about the girl. This story is written in the first person narrative. It has a feel of someone recalling something that has happened a while ago. â€Å"The Cask†¦Ã¢â‚¬  was also written in the first person narrative. I believe the overall tone is dark and ominous. You know from the beginning that the protagonist seeks revenge. There are a couple of ironies in this story. The main character toasts to Fortunato’s long life. This can either be taken as sarcasm, as the main character will soon doom him to his death; or he does indeed want him to live long and suffer the fate that heShow MoreRelatedANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pageswith himself – or about where the major crisis, or turning point of the narrative actually occurs. No r is there any special reason that the crisis should occur at or near the middle of the plot. It can, in fact, occur at any moment. In James Joyce’s â€Å"Araby† and in a number of the other companion stories in â€Å"Dubliners† the crisis – in the form of a sudden illumination that Joyce called an epiphany – occurs at the very end of the story, and the falling action and the resolution are dispensed with altogether

Human Growth and Lifespan Development

Question: Discuss about theHuman Growth and Lifespan Development. Answer: Theory of Multiple Intelligence The theory of multiple intelligences proposes that a person has eight or more relatively autonomous intelligences. According to Gardner, intelligence is not dominated by a single general ability but rather different specific modalities (Gardner, 1983). People do draw on these intelligences on both individual and corporate levels in creating materials and also solving problems which are relevant to their situations. (Gardner, 2006: Gardner, 2007). The eight intelligences identified by Gardner were interpersonal, intrapersonal, linguistic, spatial, logical-mathematical, naturalistic, musical and bodily-kinaesthetic (Slavin, 2009: Gardner, 199). According to Gardner, these intelligences have to meet a certain criterion before making it to the list. As outlined by Gilman, (2001) and Katie Davis, Christodoulou, Seider, and Gardner, (2011), the intelligence had to fulfil this criteria: should have a distinct developmental progression, had a place in evolutionary history, could be supported by experimental psychology, could be seen in relative isolation in savants, prodigies and other exceptional individuals, had the potential for brain isolation by brain damage, could be encoded, should exhibit a distinct neural representation, and could demonstrate core operations. Despite detailing out the differences between the intelligences, Gardner opposes the idea that learners should not be labelled to a particular intelligence. He suggests that the theory ought to empower them and not confine them to a single form of education (McKenzie, 2005). Gardner further claims that only logical-mathematical and linguistic intelligences are held as of value and hence tested in current education systems. The multiple intelligence theory conceives intelligence as a multiple and not unitary in nature, hence outlining a different perspective of intelligence, different from those outlined in the 1900s, studied in detail by Piaget and other notable psychologist, and which are also measured in current times using IQ tests (Katie Davis et al., 2011). Some scholars have asserted that intelligence is influenced by environmental factors and for others, it is an inborn trait hence individuals have little capacity to change it. On the other hand, Howard conceives that intelligence results from a combinational of heritable potential and skills which undergo development in different ways as influenced by experiences (Gardner, 1983). This can be illustrated by an example whereby an individual could be born with outstanding intellectual potential in the musical-rhythmic sphere which enables him to quickly learn the elaborate steps of playing a musical instrument such as a piano on a much easier scale. Whereas, for the second individual, to attain such expertise, he has to study and practice for a much longer duration. Both individuals have the potential of exemplary performance in playing the piano, which is a sphere that draws on their musical-rhythmic intelligence, the paths are taken by either to make it to good performers differs both qualitatively (the process), and also quantitatively (speed). Educational pedagogies are tapping into multiple intelligence as a way of understanding the specific abilities and uniqueness of every person. As such, this draws on the idea that in the process of growth and development, each person is capable, and also has a purpose. Comparing the Theory of Multiple Intelligence with other Concepts of Intelligence in Middle and Late Childhood Different form Howard Gardners definition of intelligence as a multiple and not unitary in nature,Robert Sternberg's Triarchic Theory of Intelligence state that intelligence is defined in an individual's capability of succeeding in life based on his/her individual values and within a particular sociocultural context (Sternberg, 1987). According to Sternberg, an individuals ability to be successful depends on his or her ability to capitalise on his or her strengths, whereas compensating for his or her weakness. The theory proposes that success is as a result of balancing analytical, creative and practical abilities. For a start, this differs from the multiple intelligences theory which posits that an individual can attain success in whatever sphere as it all depends on the level of efforts put into refining a particular trait. Contrary to Gardners eight components of intelligence, the triarchic theory proposes only three aspects. They include analytical intelligence, creative intelligence and practical intelligence (Sternberg, 1988). Analytical intelligence is involved with an individuals ability perform an analysis, conduct an evaluation, judge, or conduct a comparison and contrast. Creative intelligence is applied in creating, designing, inventing, originating and imagining. Whereas, practical intelligence entail those components applied when an individual implements, and puts ideas into practice (Haghighi, Zemestani, Samavi, 2013). Multiple intelligences theory offers a better way of understanding intelligence in human beings. The theory tends to address vital elements of intelligence not captured by other theories such as triarchic theory and emotional intelligence. It emphasises on the domains and not just the process as outlined in triarchic theory, and it also does not view emotions as a distinct intelligence. Implications of the Intelligences on my Personal Life Naturalistic intelligence has influenced my roles in functions relating to the natural world, such as being a chef or even a botanist. Further. This form of intelligence is applicable when discriminating products as a consumer. Enhancing my logical-mathematical intelligence has improved my ability to solve arithmetic problems, logic puzzles, strategy games and experiments. Likewise interpersonal intelligence and intrapersonal intelligence are applicable in my leadership roles. To be a fair dancer, I had to refine body-kinaesthetic intelligence. On the other hand, the sphere of linguistic intelligence has enabled my ability to appoint complex meanings and also express them using language. Lastly, refining spatial intelligence skills have enhanced my ability to draw and paint through the enhancement of the dynamic imagination, image manipulation and spatial reasoning capacities. Parenting Styles According to Diana Baumrind The four parenting styles identified by Diana are based on two aspects of parenting; warmth and control. Warmth is the measure to which parents accept and respond to the childrens behaviours. control, on the other hand, control is the degree to which parents manage the childrens behaviours. Combining these two aspects results into four parenting styles. The styles are authoritative, authoritarian, permissive and involved (Baumrind, 1971). Authoritative parents are warm but firm. They encourage a sense of independence in their children, while at the same time controlling their actions and maintaining limits. Under authoritative parenting, parents do engage their children in discussions and debates, but the ultimate responsibility lies with the parents. Authoritative parents direct the activities of a rationally and in a manner thats issue-oriented. They do encourage verbal give and take, explains to their children the reasoning that accompanies the policies, and asks the childrens objections when they do not conform. The authoritative parent exerts firm control at points where he or she diverges with the child but also recognises a child's particular interests and ways (Kopko, 2007). Children raised under this style are bound to be autonomous, more responsible and socially competent. Under authoritarian parenting, parents are more controlling and display little warmth. Such parents are strict disciplinarians, and uses restrictive, punitive styles, and insists that the children follow their directions. No discussions are held between the parent and the children and family rules and standards are not debatable. The belief held by authoritarian parents is that children ought to accept, without question, the rules and practices that the parent establishes (Kopko, 2007: Baumrind, 1971). The main instrument for child discipline is threats and punishment. The parents attempts to shape, control and evaluate the childrens behaviours and attitudes according to an established set standard of conduct may lead to either rebellious or dependent children. Permissive parents are undemanding and also very warm. Parents are indulgent and passive, and they have a belief that giving in to the childrens wishes is a way of demonstrating love to them. They do not say no as they wouldnt want to upset their children. The result is that the children do make most of the decisions without the involvement of the parent. Under this style, parents perceive themselves as a resource which children may opt to seek their advice, and not as active participants in shaping the childs actions (Baumrind, 1967). Children brought up under this style often have difficulties in self-control and also exhibits egocentric tendencies. Lastly, uninvolved parents are neither warm nor do they exhibit any demands on the kids. The time in which the parents and children interact is quite is limited, and in other instances, they are uninvolved, with the risk of being neglectful. Such parents are indifferent to the childrens needs, whereabouts or experiences. These parents g ive minimal consideration to the child's input in decisions and often do not want to be bothered by them. As a result, children grow up to exhibit impulsive behaviours which are as a result of having issues with self-regulation. My Parents Parenting Style and its Impact on How Intelligence is Viewed/Valued at Home Brought up under authoritarian parenting style where the parents expectation was that as children we should adhere to a set rules, intelligence also had to be prescribed by the parent. Due to their dominating style and a great deal of control, whatever sphere that parent considered, as a child, that is what I had to develop. However, true to the multiple intelligence theory, there are multiple intelligences at home. So, whatever sphere that parent triggers is bound to nature a given intelligence. So, the parent ends up being right in choosing the capacity of intelligence that the children thrive. In most cases, it's more than one as the parent likewise expect the child to put in both qualitative and quantitative efforts to nature whatever sphere. References Baumrind, D. (1967). Diana Baumrinds (1966) Prototypical Descriptions of 3 Parenting Styles. Psychology, 37(1966), 19671967. https://doi.org/10.2307/1126611 Baumrind,D. (1971).Current patterns of parental authority. Richmond, Va.: American Psychological Assn. Gardner,H. (1983).Frames of mind: The theory of multiple intelligences. New York: Basic Books. Gardner,H. (1999).The disciplined mind: What all students should understand. New York: Simon Schuster. Gardner,H. (2006).Multiple intelligences: New horizons. New York: BasicBooks. Gardner,H. (2007).Five minds for the future. Boston, MA: Harvard Business School Press. Gilman,L. (2001). Human Intelligence: The Theory of Multiple Intelligences. Retrieved from https://web.archive.org/web/20121125220607/www.indiana.edu/~intell/mitheory.shtml Haghighi, S., Zemestani, M., Samavi, S. A. (2013). Study of Emotional Intelligence from Childhood to Middle Age. Journal of Life Sciences and Biomedicine, 3(3), 189192. Katie Davis, Christodoulou, J., Seider, S., Gardner, H. (2011). The theory of multiple intelligences. The Cambridge Handbook of Intelligence, 2138(617), 485503. https://doi.org/10.1007/BF02648057 Kopko, K. (2007). Parenting Styles and Adolescents. Cornell Univesity Cooperative Extension, 18. https://doi.org/10.2466/PR0.100.3.731-745 McKenzie,W. (2005).Multiple intelligences and instructional technology. Eugene, Or: International Society for Technology in Education. Slavin,R.E. (2009).Educational psychology: Theory and practice. Boston: Pearson/Allyn and Bacon Publishers. Sternberg,R.J. (1987).Beyond IQ: A triarchic theory of human intelligence. Cambridge [u.a.: Univ. Press. Sternberg,R.J. (1988).The triarchic mind: A new theory of human intelligence. New York, N.Y.: Viking.

National Geographic Travelers Magazine analysis

Introduction The National Geographic Travelers is a magazine published by the National Geographic Society that enjoys free shipping in the USA. Usually, a magazine has five functional areas namely the administration, editorial, advertising, production and circulation. This paper analyzes the National Geographic Magazine Traveler business model in light of these five areas of practice.Advertising We will write a custom essay sample on National Geographic Travelers Magazine analysis specifically for you for only $16.05 $11/page Learn More Functional areas In administration, the title ownership of the publication is independent even though it is part of a large group of publications by the National Geographic Society. The other related publication and electronic media by the same publisher include the National Geographic Kids, National Geographic Adventure and the National Expedition. The editorial part of this magazine reflects its mission statement which is ‘’to increase and diffuse knowledge while promoting conservation of the world’s cultural, historical and natural resources’’ (National Geographic Society 2). The magazine articles inspire people to care about plants, animals, geographic locations, cultures, science and technology (Loma Linda University 1). With the mandate of increasing and diffusing geographic knowledge, each part of the magazine seeks to accomplish that. The magazine has a very wide circulation and with monthly publications it is able to disseminate this information regularly. Travel and Culture section editors pick different places one can travel and highlight the location. They also provide tips needed when going to particular places and the top things to see. In addition, they give themed travels, for example, fall themed trips as well as cultural themed travel and tours. Photography section brings the places to the reader and it also has a section for photo contests where r eaders subscribe to win prices. This encourages people to travel more and conserve the beauty of the environment so that in many years to come the generations after them will enjoy the same. There are also photography seminars that offer advice on the whole scope of photography and this fulfils part of the mission statement â€Å"to increase knowledge†. Geographical locations featured in the magazine provide new information to the reader and the explorers’ chronicles provide the details needed to entertain and educate. The animals section mainly has features of wild animals and this makes it informative as readers learn how they affect the planet.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More There is also information on conservation of the endangered species; for example, there is a feature on the Virunga Gorillas that are decreasing rapidly in the DRC Congo forests. With the ongoing war, many have been poached leaving just a few (Waitt Foundation 2). The magazine is sold at a price of $15 for a yearly subscription and $71 for copies at the newsstand. Delivery is within the USA and Canada for C$ 24. However, the online magazine is free and is accessible on the National Geographic website which has over 6 million subscribers. The online version has over 16.5 million visitors per page and 4.2 million video views. The production function of the magazine shows that the paper size is 8†³ x 10  ½Ã¢â‚¬â„¢Ã¢â‚¬â„¢ and employs a perfect binding method. The cover has a yellow rectangle which runs at the edges of the cover and this serves as the logo for television productions. There are various advertising opportunities in the National Geographic Travelers’ Magazine. The mission of the magazine is to empower the readers by educating, delivering award winning contents by use of state of the art communication equipment in an entertaining format. T he magazine also runs an online website that attracts over 16 million visitors every month. The website offers consumers with various contents including news, photos, documentaries, and maps. The website has several section s that attract different visitors who may want to view the Travel Cultures, Science Space, or the kids sections. The magazine has the following statistics based on viewers (visitors) and pages views. As indicated by Omniture (1); 16.5 Million Global visitors 6.5 Million in the US only 231 Million visits on the website’s pages 11.2 Pages average per individual visit 11.2 Average Minutes per individual visit 4.2 Million global video views Works Cited Loma, Linda University. National Geographic magazine features Adventist Health  Study. California: Lorna Linda University press, 2005. Print. National Geographic Society. National Geographic Travelers magazine. Web. https://www.nationalgeographic.com/magazine/.Advertising We will write a custom essay sample on National Geographic Travelers Magazine analysis specifically for you for only $16.05 $11/page Learn More Omniture. â€Å"Advertise With Us.† National Geographic Travelers’ Magazine. Web. Waitt Foundation. Exploration and discovery. 2011. Web.11 Oct. 2011. This essay on National Geographic Travelers Magazine analysis was written and submitted by user Brogan Merritt to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Joy Luck Club Essays (568 words) - Chinatown, San Francisco

Joy Luck Club In the novel "The Joy Luck Club" by Amy Tan, the ignorance, the disregard of, and the necessity of love are all introduced as the characters tell their life stories and memories. The characters in "The Joy Luck Club" take love for granted. By ignoring love, concentrating more on material possessions, and hiding their true identities, the characters don't realize love's importance. One character that takes love for granted is Harold, Lena St. Clair's husband. This occurs when Lena leans over to him in their car and states "I love you." He responds by asking Lena a question about his car, which seems to be more important to him than his relationship with her. Harold does not realize the importance of love. He only thinks about material possessions. Since Harold does not revealing his true nature, he reveals that he has a lack of love for himself as an individual. The love you have for yourself is a necessity in life because it provides self-respect; if one respects oneself, one will respect and love others. The story of Lindo Jong provides insight into the concept of revealing your true nature. To "keep everything inside" as does Lindo Jong, provides for not being able to experience love to its fullest. Lindo Jong hides "under a red marriage scarf" in attempt to shield herself from the outside world. Her "hiding under the scarf" demonstrates that to be able to love, you must be able to first reveal your true nature. Ying-Ying St. Clair stands as an example of the desire to remain hidden as she says, "All these years I kept my true nature hidden, running along like a small shadow so nobody could catch me." The image of the shadow relates directly to the red marriage scarf. They both attempt to provide the concealment of their true natures, because the result of revealing your true self may be that of "pain". The importance of love goes unnoticed as the characters take love for granted and expect it to naturally come to them. The ceasing of taking love for granted does occur later and has its results and consequences. The characters realize that they are taking love for granted when they feel meaningless and uncomfortable, and stop doing so by either ending the relationship or confronting the problem. By not taking love for granted and realizing "there's absolutely nothing left to save" in her marriage, Rose Hsu Jordan recognizes that she must divorce her husband. Rose Hsu Jordan does not feel comfortable with her life and feels that she is living under false pretences. She comprehends that she is not what she continually pretends to be. Therefore, she stops taking love for granted and ignoring it, and instead moves on to a better, more comfortable life with a feeling of being needed. Lindo Jong compares love to a hill and as to heaven. This hill symbolizes the steps that she must take to truly attain love and enter heaven, her comparison to happiness and a comfortable lifestyle. Love proves hard to attain but Lindo Jong learns to embrace it and accept it as best she can. The "pained feeling" at the "beginning of love" provides insight into the revelation of the true nature of the character. This pained feeling, the lifting of the scarf or the shadow, opens the door to the true nature of the character. This love provides better understanding and a better love of your own character. It makes the people more comfortable with themselves and makes them feel important, needed, and loved. Bibliography Joy Luck Club . Amy Tan. 336 pages. IVY books NY.1989

Secure and Sure

Secure and Sure Secure and Sure Secure and Sure By Mark Nichol Secure and sure, along with a handful of other words originating from those terms, share an etymology. These words are listed and defined in this post. The parent word is the Latin adjective securus, meaning â€Å"free from care or danger.† (The first element, se, means â€Å"free from† and is seen in secret, and the second is a form of cura, which means â€Å"care† and is the source of cure.) Secure is both an adjective meaning â€Å"safe† or â€Å"fixed in position† and a verb meaning â€Å"to make safe or fixed.† The noun form is security, extending in meaning to refer to a financial asset or document. The antonymic forms are insecure and insecurity, which also pertain to self-doubt; secure and security are also used in psychological contexts. Sure, from securus by way of Old French, means â€Å"confident,† â€Å"firm,† or â€Å"reliable† or, informally, is a substitute for certainly or â€Å"don’t mention it† in response to a request or an expression of gratitude; the antonym, in the more formal senses, is unsure. Idioms with sure as a foundation include â€Å"for sure† (â€Å"certainly† or â€Å"without a doubt†) â€Å"sure enough† (â€Å"certainly†), â€Å"sure-footed† (â€Å"confident in movement†), â€Å"sure thing† (â€Å"certainly†), and â€Å"to be sure† (â€Å"admittedly†). â€Å"Sure thing† is also an idiomatic noun phrase pertaining to someone or something that is certain to succeed; the phrase â€Å"sure bet† is synonymous. A surety is a guarantee, and insurance refers to a guarantee of protection or safety. Assurance can also refer to a guarantee (including, in British English, what is referred to in American English as insurance in the sense of a contract guaranteeing protection against loss), but it also pertains to security or to confidence (as well as overconfidence). The noun ensurance is obsolete. Although there is some overlap in the meanings of these words’ verb forms, most writers observe the following distinctions: to assure is to convince, to ensure is to guarantee, and to insure is to make certain or safe. Meanwhile, reassure means â€Å"assure again† or â€Å"restore confidence,† while reinsure means â€Å"insure again†; there is no equivalent prefixed form of ensure. Similarly, one can be (better yet, remain) unassured and can be or remain uninsured, but unensured is rare. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:5 Uses of InfinitivesUse a Dash for Number RangesHonorary vs. Honourary

Comparing between google and yahoo companies Essay

Comparing between google and yahoo companies - Essay Example Furniture and fixtures 861,000 2,000 Leasehold improvements 290,000 3,000 2,671,000 244,000 Less: accumulated depreciation (448,000) (58,000) $2,223,000 $186,000 Accrued expenses and other current liabilities: Accrued vacation, wages, and other employee benefits $894,000 $110,000 Accrued professional service expenses 706,000 48,000 Accrued content costs 554,000 - Other 2,213,000 362,000 $4,367,000 $520,000 Analysis and Results Table 2:Yahoo! Inc: Financial Statement Financial data in U.S. Dollars Values in Millions (Except for per share items) 2007 2006 2005 2004 2003 Period End Date 12/31/2007 12/31/2006 12/31/2005 12/31/2004 12/31/2003 Period Length 12 Months 12 Months 12 Months 12 Months 12 Months Stmt Source 10-K 10-K 10-K 10-K 10-K Stmt Source Date 02/27/2008 02/27/2008 02/27/2008 02/23/2007 03/03/2006 Stmt Update Type Updated Reclassified Reclassified Reclassified Reclassified Revenue 6,969.27 6,425.68 5,257.67 3,574.52 1,625.1 Total Revenue 6,969.27 6,425.68 5,257.67 3,574.52 1,625.1 Cost of Revenue, Total 2,838.76 2,675.72 2,096.2 1,342.34 370.09 Gross Profit 4,130.52 3,749.96 3,161.47 2,232.18 1,255.01 Selling/General/Administrative Expenses, Total 2,243.79 1,851.06 1,375.02 1,072.92 709.67 Research & Development 1,084.24 833.15 569.53 368.76 207.29 Depreciation/Amortization 107.08 124.79 109.2 101.92 42.39 Interest Expense (Income), Net Operating 0.0 0.0 0.0 0.0 0.0 Unusual Expense (Income) 0.0 0.0 0.0 0.0 0.0 Other Operating Expenses, Total 0.0 0.0 0.0 0.0 0.0 Operating Income 695.41 940.97 1,107.73 688.58 295.67 Interest Income (Expense), Net Non-Operating 131.27 139.78 1,092.45 475.96 45.98 Gain (Loss) on Sale of Assets 14.24 15.16 337.97 0.0 0.0 Other,... Google generates income by delivering relevant, cost-effective online marketing. Businesses employ Google AdWords program to support their products and services by means of targeted advertising. On top, the thousands of third-party web sites that encompass Google Network use Google AdSense plan to deliver related ads that produce revenue and improve the user experience. (Lawrence, Joehnk, Krueger, 2008) Yahoo Company develops and upholds a branded Internet navigational service specifically along with the most widely used directs for information and finding on the World Wide Web. The corporation was integrated in California on March 5, 1995 and inaugurated operations on that date. The financial tables of google and yahoo are being given in this report. (Lawrence, Joehnk, Krueger, 2008) Yahoo's main purpose is to connect people to their enthusiasms, communities, and the world's knowledge and Google's main purpose is to organize the world's information and construct it across the world accessible and useful. (Bamber, Braun, Harrison, 2008)